A media consultant is a marketing agent or public relations executive that is hired by businesses or political candidates to obtain positive press coverage. Media consultants usually draft press releases to highlight positive achievements of a business, organization, or individual, and prepare subjects for interviews with the media. In politics, media consultants create advertisement campaigns to plant a desired image in the minds of voters.

Alternatively, a media consultant is also a person or company that enables media organizations to develop their businesses. An example where a consultant would be needed is a company that is moving its print business online.

Consulting firms such as eKhabar, Rang Creation, and Codex Infotech have media, technology, and entertainment practices. Media consultants at management consulting firms seek to address issues facing the industry such as strengthening operational efficiency, brand strategy, digital media strategies, and business technology. Media consultants are often employed by businesses to help them manage their media agency relationships and audit their advertising spend. content courtesy - wikipedia.org

Media consultants are responsible for planning and executing media campaigns on behalf of their clients. They work with a wide range of companies, from small businesses to large corporations, helping them craft messages and plan strategies that will best reach their target audiences.

Media consultants may also be called upon to help manage the day-to-day operations of their client’s media campaigns. This might include things like creating content, scheduling social media posts or blog updates, monitoring analytics data, etc.



Media Consultant Job Duties

Media consultants typically have a wide range of responsibilities, which can include:

Designing marketing campaigns that incorporate advertising, public relations, direct mail, internet marketing, and other tactics

Helping clients develop a communications strategy that fits their business goals and objectives

Helping companies develop their brand identity by creating logos, slogans, and taglines

Creating and implementing marketing plans for new products or services

Monitoring trends in the media industry to determine which platforms are growing in popularity and which are declining.

Advising clients on appropriate media strategy, including selecting which media to use and how best to use them

Consulting with clients on how to effectively use various forms of media such as television, radio, newspapers, magazines, and the internet