What Does a Digital Marketing Consultant Do? Bhavna Gavaskar


A digital marketing consultant is a highly skilled marketer who understands how to use online strategies to target and convert prospects into customers. Even though their responsibilities vary upon the company’s products and services, every digital marketing consultant’s goal is to leverage the online world to help a business achieve its goals.

Digital marketing consultants work with businesses to determine how to best engage their audience through:

  • Social media platforms
  • Search engines
  • Email campaigns
  • Paid advertising
  • Website’s blog

It’s the digital marketing consultant’s job to collect data, understand the company’s needs, and come up with actionable recommendations for the organization. These recommendations should balance each area of digital marketing and highlight implementation priorities.


Since online marketing consulting involves a ton of analysis and problem-solving, the ideal professional to help your company thrive is a hybrid of a systematic and creative person.

These people are not easy to find. But being on the field for many years, I had the chance to meet many talented digital marketers.